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3 alternatives to GeocitiesDecember 11th, 2009

Anyone who has ever used Geocities can’t have helped but have noticed that Yahoo closed down the service a couple of months ago, to the dismay of many web developers. It’s been a starting block for many developers and designers and continued to fulfill this role until its last weeks.

Many beginners and people who were after a free site relied on the service, and they are now at a loss for what to use. Of course it pays to have a website created by a professional developer, but there’s several solutions out there for those who don’t want to pay for this for whatever reason.

Here I outlined just three potential solutions. I’ve deliberately stayed away from just listing sites that do similar things to Geocities, as there is always a different way of doing things.

Google Sites

Google’s website creation offering is perhaps the most accessible choice, being completely web based that requires only a Google account, and very easy for a beginner to use.

You can choose from dozens of templates, ranging from a site for a classroom to a restaurant site containing pages for reviews, menus, and advertising events. The templates aren’t ugly either, they’re very well written and are of a professional quality. The only problem you might find with using the templates is that they’re far from unique, and the chances that another business uses the same design is quite high. But for free, you really can’t complain. They also make it really easy to add Google elements, such as Google Maps, AdSense and Google Documents.

The biggest downside to Google Sites is their branding is on every page which can’t be removed, and you can’t attach the root of a domain to your site, which means you need to use at least www.example.com rather than example.com.

Overall, a nice service with a large choice of good looking templates. It’s easy to use for an absolute beginner, and it’s all completely free. You don’t even need to buy a domain name, as the service provides a google.com/sites address.

iWeb

iWeb is Apple’s website editor and publisher, where you can create a site and upload it to either Apple’s web servers or your own.

The major difference between iWeb and Google Sites is not only that iWeb is a real application rather than a web based service, but it also has the major advantage of not being tied to a particular hosting service.

It’s extremely easy to use, with inline editing (as with Google Sites) and drag and drop widgets. These widgets aren’t as comprehensive as Google Sites, but there’s certainly enough to make a basic website with video, Google Maps and photos. There’s also a choice of templates to get you started; again the choice isn’t as wide as Google Sites, but they’re much easier to edit.

The biggest disadvantage with iWeb stems from it being an application: you need to run Mac OS. It also isn’t free and is part of iLife which costs £69, but if you buy a Mac it’s bundled with Mac OS for free.

Use social networks

Sometimes you don’t even need a website, the tools out there on the Internet can quite easily be good enough for your needs. Of course you need a website if you’re running a large business, but if you’re an unsigned band or running a club night you might want to consider using social networks. It might just be your target audience are using the networks anyway.

If you are a band, then you almost certainly need to be on MySpace. For no cost at all you have a potential audience of millions of music fans, a blogging platform, and a way to upload your latest release. OK, it’s not perfect when it comes to customising your page and it contains adverts, but the site is still very much active and many popular artists use the site including Mika, Fake Blood and Little Boots.

Facebook allows you to have a fanpage where you can communicate with your fans, fans can communicate with you, and fans can communicate with each other. Facebook also lets you organise events and invite fans, which is a big plus when it comes to advertising your next club night to an audience who have already shown interest in your brand. It’s very basic and shouldn’t be used on its own, but it’s an addition that costs nothing at all.

And to top it all off, you should get yourself a Google Profile to link them all together. Google Profiles is a quick and easy way to make a page containing a biography, contact details, location details, and links to all your social network accounts.

Marketing yourself online as a performer (part 1)June 5th, 2009

The first in a two part series discussing modern online marketing techniques for performers

Nowadays it’s increasingly important if you provide a service — especially as a performer — to get yourself online, not just a website but on the increasingly growing networks available on the internet. When it comes to being online it’s no longer a case of “if you build it they’ll come”, you have to go to them. It’s not as hard as it first seems, but in my biased opinion it’s important

Get a website

First things first, get a website. If you know how to create your own and if you don’t have much of a budget, then by all means go ahead and create your own. But if your sole income is through magic, you should seriously consider getting the services of a professional web developer. They’ll be able to find the best solution to suit you and will help out with the tricky and mundane stuff such as hosting and getting high on google rankings without using dodgy techniques.

Get an easy to remember address such as yourname.com (I personally recommend 123reg, they don’t cost the earth and won’t hold it to ransom later down the line) and put it on your business card

Get a blog

If you have a gig next month, or if you’ve won an award or competition, tell the world! Set yourself up a blog and link it to your website. WordPress is by far the best blogging platform out there and will have you publishing within minutes. If you’re comfortable with all things tech you can download the software and set it up on your own server using its famous five minute install, and if you’re a technophobe WordPress have a free hosted solution which will do it all for you — and it’s so easy it takes about five seconds to set up.

Get on Facebook

Facebook is one of the world’s biggest online social networks, with over 200 million active users. And these users like to join groups and share their lives with each other; you can take advantage of this by setting up a fan page. An average user has 120 friends, so when they become a fan of you they’ll be telling 120 people how great you are.

The fan page will also let you set up events to tell everybody about your upcoming gig, let fans talk to each other and discuss how great you really are, and more importantly let you talk to your fans!

Next time

Next time I look at youtube and twitter